ORGANIZATIONAL CULTURE AND INNOVATION Organizational culture is the pattern of shared assumption, principles and standards which govern how people behave in an organization. These standards have a strong influence on the people and dominate or dictate their behavior and performance. Every organization creates, develop and maintain their unique culture to provide guidance and limitations for the action of the members of the organization. Organizational or corporate culture is the pattern of values, norms, beliefs, attitudes and assumptions that may not have been articulated but shape the ways in which people in organizations behave and things get done (Armstrong, 2009) . Culture also includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits (Needle, 2004). Simply stated, organizational culture is “the way things are done around here” (Deal & Kennedy, 2000). Organizational culture and Innovation ...
ORGANIZATIONAL CULTURE AND INNOVATION